Point of U’s mission is to find a new and fresh generation of directors, storytellers, creators & videographers, who are willing to enlighten the world with their unique Point of U.

Therefore, the Point of U competition is looking for young talent with an insatiable urge to think outside the box.


Last year’s competition looked for young talent that dares to think out of the box. In 2022, 30 participants competed in three categories: fiction, factual or music video. The most unique aspect of the competition was the fact that they had to record their stories vertically, filmed with a smartphone. The participants were challenged to create a high-end mini-series of short clips that fit within their category (fiction, docu or music video).


Last year’s judges were: Bad Boys Adil El Arbi & Bilall Fallah, Flo Windey, Asian Rocky and Sven Van Alboom.